Atl / Tl Audience Management

In This Role, You Will: - Audience Segmentation and the Ideal Customer Profile – Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads – Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns - Audience First Strategy, Consultation, & Usage – Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) – Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys – Ensure communication with key decision-makers within target organizations – Use data, insights and AI to improve the performance of our campaigns to our target Audiences - Audience Data Enablement & Governance – Ensure target contact lists are consistent, accurate, and compliant across marketing systems – Work with data vendors and research teams to ens...