Associate Vice President of Brand Strategy

Shape Geotab’s future as the Associate Vice President of Brand, focusing on strategic development and brand evolution. Command visual identity and oversee impactful campaigns aligned with business goals.
In the role of Associate Vice President, you will play an essential part in defining Geotab's brand strategy and visual identity. You will manage an internal creative team and external agencies to create high-quality marketing content. Collaboration across various departments will be key as you tailor strategy and messaging to fit regional and segment-based needs, ensuring relevance and effectiveness in all markets.
Key Responsibilities:
• Lead the development of brand positioning and architecture
• Supervise the production of aligned marketing materials
• Collaborate with Revenue Generation and Product Marketing teams
• Mentor team members in creative processes
• Analyze market trends to drive brand innovation
Requirements:
• Extensive experience in brand ma...