Vacancy Description
AREAS OF RESPONSIBILITIES
This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives.
o Drive a challenging and exciting category focused on consumer conversion (awareness to trials)
o Lead category creation initiatives
o Build new business verticals from scratch
o Drive new launches and develop categories for emerging consumer segments
o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on product
1. Brand Strategy Development & Marketing
• Build and drive the annual and long-term brand strategy for assigned brands
• Manage and strengthen brand identity
• Analyse market trends and customer insights
• Develop competitive positioning for the brand
• Create compelling b...
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