Associate Marketing Director

AREAS OF RESPONSIBILITIES This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives. o Drive a challenging and exciting category focused on consumer conversion (awareness to trials) o Lead category creation initiatives o Build new business verticals from scratch o Drive new launches and develop categories for emerging consumer segments o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on product 1. Brand Strategy Development & Marketing • Build and drive the annual and long-term brand strategy for assigned brands • Manage and strengthen brand identity • Analyse market trends and customer insights • Develop competitive positioning for the brand • Create compelling brand propositions • Develop Go-To-Market (GTM) strategies 2. Product Launches and Promotions • Pla...