Associate Marketing Director - Digital and Consumer Connections

Primary Function

Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.

• Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.
• Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.

Major Responsibilities

Digital

To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the ...