Associate Manager - Marketplace

Job Description:

• 1. Advertising Strategy Development:

• Create and implement effective marketplace advertising strategies tailored to beauty and apparel products to drive sales and enhance brand visibility.

• Plan and execute campaigns across various ad formats, including Sponsored Products, Sponsored Brands, and Display Ads.

• 2. Campaign Management and Optimization:

• Monitor ongoing campaigns, analyze performance metrics, and adjust strategies to optimize return on investment (ROI).

• Utilize platform-specific tools and analytics to refine targeting, bidding, and creative elements.

• 3. Budget Management:

• Oversee and allocate monthly advertising budgets exceeding 1 Cr, ensuring efficient and effective use of resources.

• Collaborate with finance and marketing teams to align budgetary decisions ...