Associate Director - Programming Strategy & Insights (Quant Qual), Colors Gujarati

About the Team: We are established as a true pioneer in regional entertainment. By successfully managing two powerhouse channels – Colors Gujarati and Colors Gujarati Cinema, we have captured the hearts of Gujarati audiences both nationally and internationally. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers. Working closely with production houses, writers, marketing, and commercial teams, we operate in a high-energy environment, pushing boundaries, and shaping the future of content. About the Role: This position holds the responsibility of managing Programming Strategy & Insights for the Gujarati Cluster and will be instrumental in pivoting the channel’s content strategy. Key Responsibilities: Quantitative : Analyze TV audience measurement data (e.g., from Broadcast Audience Res...