Associate Director, Media Planning

Job Description

The Associate Director, Media Planning leads digital media planning for healthcare and life sciences clients across channels such as search, display, video, email, mobile, and programmatic media. This role develops research‑backed media recommendations, partners with Media Operations and Analytics to activate and optimize campaigns, and serves as a daily client‑facing lead. The role also manages media budgets, vendor relationships, performance reporting, and cross‑functional collaboration with Strategy, Creative, Content, and Client Services.

Responsibilities

• Develop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.
• Lead client‑facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.
• Manage media budgets, vendor relationships, me...