Associate Brand Manager - Emirati Talent

Purpose of the Role:
The Brand Manager will be responsible for developing and executing marketing strategies across multiple therapeutic indications. This role is instrumental in ensuring alignment with AbbVies global and regional strategies driving portfolio growth and maximizing patient impact.

Key Responsibilities:

1. Strategic Brand Management:

• Develop and implement brand strategies that align with the overarching portfolio objectives.
• Monitor market trends competitor activities and customer insights to inform strategic decisions.
• Collaborate with the TA strategic lead to localize and execute global marketing initiatives.

2. Marketing :

• Lead the development of marketing campaigns materials and tactics.
• Ensure brand consistency across indications while addressing unique market dynamics and patient needs.
• Drive the of k...