Assistant Manager - Customer Retention and CRM

CRM Job Description: CRM & Growth Associate Experience : 1–3 Year s Locatio n: Bangalore (In Offic e) Too ls: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/ka rix Role Over viewWe are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behavior and minimize churn. Whether it’s building a complex multi-step journey in Cleve rTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experiece Key Responsibilites Lifecycle Manage ment: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) u sing CleverTap. Growth Experimenta tion: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates Attribution & Analy tics: Track user journeys fro...