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Assistant Manager, Customer Lifecycle Management

Sourceo Pte Ltd

singapore, singapore, Singapore Full-time July 18, 2026
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Vacancy Description

Roles & Responsibilities Job Responsibilities
  • Identify and pursue revenue enhancement opportunities and marketing initiatives aimed at achieving revenue targets
  • Collaborate with internal stakeholders to align campaign objectives with overall business goals, product launches, and promotional strategies
  • Define, implement, and continuously refine the customer segmentation strategy and journey
  • Identify key customer segments for targeted campaigns and develop personalized messaging strategies to drive engagement
  • Monitor campaign performance, analyze data, and report on key metrics such as open rates, click-through rates and conversion rates to optimize results
  • Utilize SQL to extract and analyze customer data, providing actionable insights to optimize campaign performance
  • Implement A/B testing and data-driven optimizations to improve campaign effectiveness
  • Oversee the end-to-end execution of market...

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