Assistant Digital Platform Engagement Manager

To support Asst Lead of Digital Platform Engagement, on strategic growth of Mediacorp's YouTube channels, by leveraging data-driven insights, platform expertise and audience strategy. The role drives digital audience expansion, maximise content performant and ensuring YouTube serves as a key pillar within the broader digital and content ecosystem.

The role oversees the growth and performance of Mediacorp's YouTube channels. Responsible for optimising channel performance, content operations & workflow management, driving audience engagement and performance analysis & reporting, while ensuring alignment with brand and business objectives.

• Develop content releasing strategy that aligns with YouTube channel objectives. Content calendar planning and identify content opportunities, shaping the content mix (shorts, long-form, livestreams).
• Optimize content discoverability throu...