Assistant Brand Manager Ob & Gob Ice Cream

COMPANY & BACKGROUND

Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 2nd in Tamil Nadu. The brand boasts of strong presence on-ground across 80000+ retailers and continues to grow rapidly. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024. 

QCom is a critical growth driver for ice cream as a category and Dairy Day has rapidly scaled its presence on this channel. With this in mind, Dairy Day set out to build a house of brands, launching Ob & Gob – a designed-for-QCom premium ice cream brand. Since launch, Ob & Gob has been performing strongly, with clutter breaking pa...