Area Sales Manager

Purpose of the role

To deliver strategic profitable growth within the On Trade by driving business development opportunities across all product categories and targeted trade investment. Proactive leadership of key groups to drive strategic growth of accounts and develop opportunities and business streams.

About the role

In this role, you will leverage your brand, portfolio, and category knowledge to develop and grow new and existing accounts. You’ll work closely with customers to enhance their offerings and ensure every meeting is productive, focusing on maximizing their sales performance. Managing budget spend within your region, you'll drive volume, distribution, and retention to ensure maximum profit return. You'll also ensure customers trade within agreed credit terms and assist with financial negotiations when needed. Maintaining a professional approach to sales and account management, you'll deliver top‑tier customer service. Additionally, you'll...