Area Sales Manager

• Cascade and translate company strategy into actionable plans within the assigned territory.
• Monitor competitor activities and propose effective response strategies.
• Maintain in-depth knowledge of the assigned territory, including market dynamics and competitors.
• Identify local business opportunities and propose initiatives to drive area development.
• Contribute to expanding the customer base and increasing market share within the assigned area.
• Support Trade and Consumer Marketing in the development and execution of promotional campaigns.
• Ensure customers are provided with accurate and timely information regarding products, services, and commercial conditions.

Planning & Reporting

• Support the sales forecasting process by reviewing and aligning bottom-up targets with the sales team.
• Monitor budget performance against targets and track key commercial KPIs within the assigned area.