Analytics Manager, DMCA

We’re a business serving millions of customers a day, with the UK’s largest loyalty scheme and an ever-evolving set of digital platforms. All this equals over 1.2 billion transactions a year, presenting a volume, depth, and complexity of data that few can match.

As a data rich organisation we operate a highly personalised and extensive multi-channel marketing programme across digital, in-store and at home and with our Marketing colleagues are accountable for driving business sales, profit and market share. We identify when customers are at risk of churning and re-ignite their loyalty to the business before they lapse from us. We grow sales from individual customers both to support key categories, but also the business’s overall sales line. We drive additional visits, more items in the basket, and use of more of our multiple channels and propositions by our customers. Making proper use of our data is essential to every aspect of all our programmes.

Digital Marketing ...