Allstate Digital Funnel Optimization Manager

Join Allstate as a Digital Funnel Optimization Manager and enhance our customer journey through data-driven insights and A/B testing in a hybrid environment.
Based out of Allstate's Canadian Head Office, the role demands a strategic mindset to improve digital sales outcomes. You’ll collaborate with cross-functional teams to diagnose funnel friction, execute test-and-learn initiatives, and translate analytical findings into impactful business cases. Your expertise will help shape a seamless digital experience for our customers.
Key Responsibilities:
• Analyze quote progression and identify drop-off points
• Build and implement A/B testing frameworks
• Develop recommendations for improved user experiences
• Support digital journey optimization efforts
• Communicate insights and updates to leadership teams
Requirements:
• 7+ years of experience in digital analytics or e-commerce
• Proficient with tools for performance diagnostics
• Experienced in A/B test ...