AI Copywriter - Sport

The Role:

Reporting into the AI Content & Ops Lead, the AI Copywriter is responsible for delivering key strategic copy driving SEO & GEO visibility for Sports Direct. Leveraging AI, alongside your writing expertise, you will produce high-quality, engaging and conversion-driven content that drives organic traffic - whether a product description, product landing page or long-form editorial. Collaborating with the wider Content Team and SEO & GEO Team, you’ll play a pivotal role in a key moment for content at Frasers Group.

Key Responsibilities:

• Delivering SEO-optimised copy across Sports Direct, including product landing pages, brand landing pages and other key touchpoints.
• Edit and proofread AI-generated content to ensure accuracy, tone and brand alignment.
• Working closely with the SEO & GEO team to deliver against the wider SEO & GEO strategy, adapting to industry up...