Adjunct Faculty - From Concepts to Campaign, Spring 2025

The Opportunity
Lesley University’s Department of Design is seeking a qualified adjunct faculty member to teach From Concepts To Campaign (IDESN ) Spring 2025 semester, Tuesdays 8:00am -11:45am, Fully in-person, on-campus.
- Course Description: With the widespread adoption of the web and mobile phones, instant response and immediate market data are driving public communication strategies to be more precise, change more often and use a complex mix of integrated media to reach individuals with messages. In this class students will create and develop strategically sound, informative and persuasive marketing and advertising concepts and devise and develop innovative strategies to implement them in a variety of media. Students will explore traditional and dynamic digital media to create and deliver messages that bring people together in the global marketplace of products, services, ideas and causes. Students will create, produce and present prototypes of their ideas and concepts by ...