Account Based Marketing Manager

Key Responsibilities

• Develop and execute endtoend ABM strategies tailored to key target accounts across different industry verticals.

• Partner with sales and customer success teams to identify key accounts and create custom marketing programs.

• Build and manage multichannel campaigns (email digital events direct mail etc. to engage buying committees within target accounts.

• Leverage marketing automation and CRM tools to segment audiences track performance and optimize campaigns.

• Align with sales to monitor account engagement pipeline influence and revenue contribution from ABM efforts.

• Use analytics and reporting tools to measure the effectiveness of campaigns and make datadriven recommendations.

• Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.

• Maintain a strong understanding of the ...